I was blown away by the story of Nike. Just finished the "autobiography" of Phil Knight "Shoe Dog." It is a fascinating story that made me rethink my perception of the company.
I will write some more thoughts about this later but here is a quote from the book that really stuck with me.
We wanted, as all great businesses do to create, to contribute and we dared to say so aloud.
When you make something,
What you improve something,
When you add some new thing or service to the lives of strangers,
Making them happier healthier or safer or better
And when you do so crisply and efficiently and smartly
The way everything should be but so seldom is
You are participating more fully in the whole vast human drama
more than simply alive you are helping others to live more fully.
And if that's business then alright call me a businessman.
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